What the Polar Vortex teaches us about business

… not much really, just wanted to stay relevant … but seriously, what do you do if everything shuts down for a day, a week, a month? Power’s out, roads aren’t letting people through, you’re snowed in, neighbours are just as bad off as you…. what do you do?

Get back to basics, I guess. Make sure everyone knows how to build a fire, eat wieners and beans for a while, share stories, reach out to loved ones … not bad business advice.

When business gets hit or is thrown off schedule due to things like sudden illness, departure of figurehead or key employee, shutdown of facility/plant, financial hardship – it can feel like things come to a dead stop. Here are some tips on how to not to let a set back FREEZE you to a standstill.

build a fire

Make sure everyone knows how to build a fire. There is nothing worse than being the ONLY one with your corporate passwords, usernames and knowledge of how to post a tweet. Take some advice, if you have one person in command of this area – be sure that you can involve at least one other person in these daily affairs. Send a link with quick tutorial or just let them look over your shoulder for an hour one day. You will be grateful and it will ease some pressure.

Eat wieners and beans for a while.  Well, if your circumstances are dire or strained, take some pressure off of being ‘Julia Child’ for a night and just eat what’s in your cupboards. Corporately speaking, if you find yourself in less than ideal circumstances financially or internally, it may not be the best time to hit the ‘launch’ button or start any new endeavours. Focus on doing what you are currently doing, but perhaps direct tight resources to improving or making it better. You may appreciate having the extra time to let things ‘digest’.

Share Stories. Do you have any good ones? Are there people who have a better delivery than you? The best way to get more comfortable telling your stories and sharing news and information is to just start! Start that blog you’ve been meaning to get to, look at how and what others are tweeting about, think about how you can share your expertise with others, check out how businesses are using Facebook. If you have nothing ‘going on’ with your business – you can at least start telling people what you’ve already done and accomplished!

Reach out to loved ones. This is never a bad idea in the wake of a storm. If there has been a shift or stall at your company, it may be time to re-think your approach, systems or service model – and talking to others is a great place to start! One cup of coffee is FULL of potential. Start with colleagues, referral partners and even past clients. Asking others about their progress, goals and business can sometimes light fires and link bridges that get you back on the road!

#PRVortex. You’re welcome 🙂


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