Magazine and print are here to stay

The internet is exhilarating. Magazines, are enveloping.

The internet grabs you. Books embrace you.

The internet is impulsive. Print is immersive… and both are growing.

Barely noticed amidst the thunderous internet clamour is the simple fact that print and magazine readership has RISEN over the past five years. Even in the age of the internet, even among the groups that appear to be singularly hooked on digital media, the appeal of magazines is growing.

Fact: During the 12-year life of Google, magazine readership actually increased 11%.

What it proves, once again, is that a new medium doesn’t necessarily displace an existing one. Just as movies didn’t kill radio. Just as TV didn’t kill movies.

As established medium can continue to flourish as long as it continues to offer a unique experience.

We surf the internet, we swim in print and books and magazines… people aren’t giving up swimming, just because they also enjoy surfing.

*MAR 11 L.H.J.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s