Catalyst Communications Choreography:
A lot of people comment or inquire as to the ‘Choreography’ part of my company name so I thought I’d give the long and short of it.
Do I LOVE the show So You Think You Can Dance?…. YES! But that really wasn’t the impetus here…
What is Choreography?
The carefully planned or executed organization of people, things, or an event.
In a nutshell isn’t that what PR practitioners do every day?
Our job is to take the client’s business objective(s) and weave them into an intricate plan of communications activities. This stems from your positioning and brand, into your overall messaging, to your written and oral verbiage as well as online social activity and live events – anywhere your “PUBLICS” are. These things should OOZE all things that your company represents and it’s my job to make sure they are seamless series of steps.
Now while our job role may not always extend into each of these domains, I still feel strongly that PR practitioners should carve a role for themselves as brand champions to continue the voice and messaging and at least be included in all other marketing arms.
Seem overwhelming? … just take it STEP by STEP